"You've got some pretty great stuff in here."
Non-yuck natural SPF: win!
Tory Burch goes colorful-casual with this awesome beach, sand, surf, sail bag.
Get beach ready with some old Americana.
I love these because they’re not so shiny that the timid among us can’t pull off a mirrored frame.
Love these colors, love my daydream about August better.
Turn baby into some kind of 80s-Tom-Hanks-on-a-beach impersonator.
Bringing Lolita back for summer.
Now I’m really working on bringing summer here sooner. You’re welcome.
Browne knows what they’re doing for summer fun. Check out these sailboat popsicle molds. See also: the rocket, the robot, and the classic.
Victoria’s latest take on swimwear.
It’s as if they snooped my childhood and rang up the precise set of flavors and scents that swaddle me up in memory love. Also, they made this smell absolutely, edibly delicious. #8.
If you were looking for a way to stand out on the beach, Le Pixel has a solution for you.
Yum, popsicles on the beach.
Love these tie-dye towels by Natori. They’re more beautiful than all my suits though…
While you’re swimsuit shopping, you should probably also prep that beach body with Argan lotion.
Or you could go old school with cocoa butter and vitamin E. (I’m loving this stuff, and this much will get you through summer.)
Dorky fun in the sun.
Go retro this year and keep your curls dry at the beach.
The perfect sunhat.
Supposedly, this bikini features “air-filled cleavage technology” but that’s not why I’m loving it. Look at those little buttons – so cute!